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Cadillac North American Sales Grow 49 Percent in First Quarter
2011-04-05
Detroit – Cadillac marked its 14th straight month of year-over-year total U.S. sales gains driven by another strong month from the CTS.
Cadillac posted total U.S. sales in March of 12,164, up 5 percent from the same month last year. Sales of the CTS line, which includes the CTS Sedan, Wagon and Coupe, rose 36 percent for the month to 3,904.
March marked the 11th consecutive month for total and retail year-over-year sales gains for the CTS family. Sales of the SRX were up 3 percent to 4,221 in March as Cadillac’s luxury crossover posted its 20th straight month of total and retail year-over-year sales increases.
The results add to an impressive start for Cadillac in 2011. Cadillac total U.S. sales in the first quarter of 2011 were up 38 percent, compared to the first quarter of last year. For the first quarter, CTS sales rose 76 percent, SRX sales were up 29 percent and Escalade sales rose 9 percent.
The CTS Coupe, introduced last year as a 2011 model, continued its successful launch. The Rocky Mountain Automotive Press Association this week named the 2011 CTS Coupe its New Vehicle of the Year. German automobile magazine Autobild Allrad recently selected the all-wheel-drive version of the CTS Coupe as Car of the Year in the sports car/coupe/convertible segment for import automobiles.
“The CTS Coupe has added new energy to Cadillac and its dealerships,” said Kurt McNeil, vice president of Cadillac sales and service. “It continues to attract new and returning luxury buyers to the brand and expand a CTS line already known for bold styling and world-class performance.”
About Cadillac
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.
