Media Europe

Cadillac U.S. Sales Rise 16 percent in April

2011-05-03

Back to overview

Print   |  Word   |  Share This   | 

Detroit – Cadillac reported today its total U.S. sales increased 16 percent in April to 13,127 led by the CTS family of luxury sports cars and SRX crossover.

The CTS Sedan, Wagon and Coupe posted total sales of 4,220 in April for a 29 percent increase compared to the same month last year. CTS retail sales for April rose 52 percent. It was the best April since 2008 for total and retail CTS sales.

SRX total sales rose 12 percent in April to 4,380. SRX retail sales were up 20 percent. Dramatically redesigned for the 2010 model year, the SRX has posted year-over-year sales gains for 21 consecutive months. It was the best April ever for total and retail SRX sales.

Along with the sales increases, Cadillac was honored in April with three Kelley Blue Book 2011 Brand Image Awards, the most by any brand. Kelley Blue Book named Cadillac winner of Best Exterior Design Brand in the Luxury category as well as Best Interior Design Brand and Best Comfort Brand among all classes.

Cadillac also completed in April its second straight year of customer service training programs with hotelier Ritz-Carlton. This year’s 10-city dealer-meeting tour trained more than 4,000 Cadillac sales and service personnel.

“Cadillac’s success is being driven by great products and a focus on customer service,” said Kurt McNeil, vice president of Cadillac Sales and Service. “We’re attracting new and returning customers to the dealerships with a line-up that offers distinctive design and outstanding performance. We’re also providing a heightened emphasis on customer service that we’re confident will pay off with long-term loyalty to the brand.”