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Cadillac Sales Dip in July, Remain Up For 2011
2011-08-02
- Cadillac Total Sales decline 26 percent over exceptionally strong July 2010
- Year-to-Date retail sales up 17 percent, CTS retail up 42 percent for 2011
- Cadillac retail luxury market share increase, up 1.6 points year-to-date
DETROIT – Cadillac reported U.S. total sales of 11,119 vehicles in July, a decrease of 26 percent from an exceptionally strong July 2010. However, total sales increased 2.4 percent over June and remain up 9 percent for the year.
Despite the July decline, Cadillac’s share of the retail luxury market in the United States continues to rise, gaining 1.6 share points in 2011, according to R.L. Polk data of registered owners through May. Cadillac continues to reduce fleet sales while focusing on retail sales. Fleet sales in July 2011 were reduced 20 percent from a year ago.
The CTS Sedan, Wagon and Coupe posted retail sales of 3,789 units in July, with year-to-date retail sales of the CTS family up 42 percent at 29,292 units. Year-to-date retail sales of the CTS sedan increased 6 percent over last year, and sales of the CTS Sport Wagon and CTS Coupe added nearly 9,100 units to the CTS family in 2011.
Retail sales of the SRX, which began MY 2012 production in July, also remained strong in July at 3,701 units, with a calendar year-to-date retail sales increase of 7.6 percent.
Escalade sales also continued to grow with calendar-year-to-date retail sales up 2.3 percent. Escalade remains the top selling large luxury SUV in the United States.
“We expected year-over-year sales would be a challenge considering we had an exceptionally strong July last year, but when we execute product design and customer service to the fullest with our CTS, SRX and Escalade products, we will continue to win over customers and increase our share of the luxury market,” said Kurt McNeil, vice president of Cadillac Sales and Service.
“Our increase in luxury market share provides proof that our long-term mission continues to gain momentum.”
About Cadillac
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.
