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Cadillac Retail Sales Up in North America

CTS Retail Sales Up 26 percent over August 2010, YTD Up 39 percent

2011-09-01

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Detroit –  Cadillac reported its second-strongest month of the year in August with total sales up 4 percent at 13,208 units versus August 2010. Retail sales were up 14 percent at 12,260 and were also up 23 percent versus July 2011.

Cadillac continues to gain market share for the year even as the overall luxury segment share declined for the first six months of 2011.

The CTS Sedan, Wagon and Coupe posted retail sales of 5,134 units in August for a 26 percent increase compared to August last year. Year-to-date retail sales of the CTS family increased 39 percent compared to last year and were up 35 percent over July.

SRX retail sales also remained strong in August at 4,386 units, a 16 percent increase over August 2010. Year-to-date SRX sales are up 9 percent over last year.

Escalade retail sales dropped slightly, down 3 percent versus August 2010 at 1,871 units. August retail sales were up 12 percent over July and remain up 2 percent for the calendar year.

Fleet sales declined 51 percent over August 2010 as Cadillac continues to adjust its fleet sales in line with other top-tier luxury brands. Fleet sales accounted for 7 percent of Cadillac’s sales for August.

“Our retail numbers continue to reflect our shift towards the consumer market and better balance of our fleet sales,” said Kurt McNeil, vice president of Cadillac Sales and Service. “In return, we’re able to better focus our resources on our retail customers and they are responding in kind.”

August was a significant month for Cadillac, which announced three new cars and an ultra-luxury concept. Cadillac also topped the American Consumer Satisfaction Index and Escalade topped an Auto Pacific consumer satisfaction surveys in August, and R.L. Polk Super Retail Registration statistics through June, showed the brand’s continued share growth for 2011.

For the first half of 2011, Cadillac’s year-to-date share of the luxury market increased from an 8.6 percent share in 2010, to 9.9 percent in 2011, up 1.3 points – or a registered sales increase of 25.7 percent for the year, according to R.L. Polk statistics released in August. Similarly, the CTS family saw a 5.2 share-point increase, and the SRX had a 1.2-share point increase in its compact luxury crossover segment.

All of Cadillac’s share gains came despite an overall industry share decline for the luxury segment in 2011.

“From a strategic perspective, this demonstrates we’re right on track,” McNeil said. “If we continue to focus on outstanding products and stellar customer service, our share of the luxury market will continue to grow and we will continue to rank among the top brands in consumer and industry surveys.”

In August, Cadillac formally announced two new sedans to arrive in 2012 and book-end the  CTS family. The full-size XTS replaces the outgoing STS and DTS sedans, and a new compact luxury sedan, codenamed ATS, is also planned.

Cadillac also announced ELR, an electric-drive coupe based on the 2009 Converj concept, and revealed the Ciel open-air concept at Pebble Beach Concours d’Elegance.

“Our new full-size and compact luxury sedans will further build upon the success we’ve established with the CTS and will right-size our car line-up,” McNeil said. “Looking forward, we’re further defining our vision of Cadillac‘s future with the ELR and the Ciel concept.”

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.